The application, called VIVA Cash, was unveiled by VIVA Bahrain chief executive Ulaiyan Al Wetaid at the Four Seasons Hotel Bahrain Bay yesterday in the presence of Transportation and Telecommunications Minister Kamal Ahmed, Central Bank of Bahrain governor Rasheed Al Maraj, Sadad Bahrain chairman Shaikh Ali bin Abdulla Al Khalifa and VIPs, guests, board members and management of both companies.

“With Bahrain leading the digital transformation in the region, and establishing itself on the global map as a regional Fintech Hub, we at VIVA Bahrain have made bringing Bahrain’s digital vision to reality a priority,” said Mr Al Wetaid.

The application launched yesterday provides customers discounts, cash-back rewards, upgrades and free items at over 800 merchants.

A live demonstration of the new technology took place during the launch, showing customers how to make everyday payments through their phone.

Customers can also top-up their accounts through 750 Sadad machines distributed all around Bahrain or by using an existing debit card through the application.

VIVA Cash provides customers with a straightforward mechanism to make payments and simplifies the long process of sending money overseas, as customers are now able to transfer money from their phones directly without remittance fees. Zero remittance fees are offered for India, Pakistan, Bangladesh, Nepal, Sri Lanka and the Philippines for a limited time along with other special offers.

VIVA Cash is available for free on the Apple Store and Google Play Store.

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