Dubai Airports, ITP to launch new media brand
Jan 11, 2018 7:22 AM
Dubai Airports and ITP Media Group have joined forces to launch Time Out DXB a new media brand with the opportunity to engage with the 90 million passengers that pass through the world s leading international...
Dubai Airports and ITP Media Group have joined forces to launch 'Time Out DXB', a new media brand with the opportunity to engage with the 90 million passengers that pass through the world’s leading international airport every year.
From next month, passengers passing through all terminals at Dubai International will have real-time access to the latest offers in food and retail outlets, plus experiences and leisure activities, via the brand-new Time Out DXB App and monthly Time Out DXB magazine.
By downloading the App, using the airport’s free wi-fi, passengers will receive curated information based on their travel status – with users able to choose between transit passengers, tourists and residents. The 88-page English language magazine will be circulated free-of-charge throughout the airport’s terminals.
"We are transforming the airport customer experience, and the development of Time Out DXB is another step towards redefining the way people experience our airport and the city we call home,” said Eugene Barry, executive vice president, Dubai Airports Commercial Group.
“We have some exciting developments and new openings in the airport over the coming year and Time Out DXB will help passengers navigate their way through all we have on offer at DXB, now and in the future. The media brand Time Out is world-renowned for its ability to celebrate and promote the very best destinations around the globe, so adding DXB alongside the likes of New York, London and Sydney is quite something,"
Ali Akawi, CEO of ITP Media Group, said: "In laying out his UAE Vision 2021, the Vice President, Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, challenges us to ‘work harder, be more innovative’. These have been our guiding principles as we sought to develop a media brand that truly showcases a great city and a great airport, using the latest technologies to enrich the user experience. Time Out DXB is the result, which we believe will also inspire millions of people not just to visit Dubai, but like us, one day call it home."
"Dubai is a leading business and tourist destination and Dubai International is a window to the emirate, playing a critical role in creating that valuable first impression and attracting transiting travellers to Dubai. We are well-primed to be a compelling destination for connecting travellers and this partnership is sure to yield dividends in terms of helping us reach our goal of 20 million tourists by 2020," added Issam Kazim, CEO, Dubai’s Corporation for Tourism and Commerce Marketing. – TradeArabia News Service