Through this network deployment, VIVA Bahrain will support the growing demand of its wholesale and enterprise customers across the GCC and other international markets with high-quality networking services – IP, capacity, voice and signalling coupled with lowest possible latency, said a statement from the company.

VIVA’s investment into the new POPs has been spurred by rapidly increasing requirements of its business customers in Bahrain with presence across the region and globally, looking for high-quality network performance, a diverse range of services that are secure, reliable, flexible and cost-effective and support their business needs.

With the POPs deployment in London and Frankfurt, considered major financial hubs and busiest centres for Internet traffic in the world, VIVA customers will have access to direct and reliable connectivity through its key partnerships with tier-1 regional and global network carriers. They will experience an unparalleled combination of low latency, world-class service and latest technology that is currently unavailable with other telecom operators, VIVA Bahrain said.

“The POPs expansion is a significant and strategic addition to VIVA’s global infrastructure to cater to the heightened demand for optimal connectivity services with high capacities and low latency for companies doing business in the European market,” said VIVA Bahrain chief executive Ulaiyan Al Wetaid.

“With this, we will be ensuring our comprehensive suite of network solutions at affordable and competitive offers that are readily available to our existing and growing business customer base to provide them with an enhanced level of service and customer experience.

“With a focus on expanding our presence across other regions, we will continue with our ongoing investment in strengthening the overall infrastructure to meet global needs of our business customers across Bahrain and international markets,” Mr Al Wetaid added.