Rapid Access, a leading provider of powered access solutions in the Middle East region, is set to roll out its new brand identity.
Rapid Access has operated in the Middle East for over 20 years, providing industry leading service and expertise in working at height.
Last year, France-based Loxam Group bought the parent company of Rapid Access thus creating the largest rental company in Europe and Middle East, and the third largest rental company in the world.
This has enabled Rapid Access to build upon its reputation with customers to leverage the group’s global experience in service provision to the world’s largest clients and contractors, said a top official.
"The acquisition by Loxam has allowed us to continue investment in our service capabilities across the GCC, while maintaining the same high levels of service that have come to be expected of Rapid Access," remarked Paul Rankin, the managing director.
"We feel it is time to recognise this next stage of our evolution as we further establish our company as the preferred supplier of aerial work platforms (AWPs) in the Middle East," observed Rankin.
"These changes give us an opportunity to refresh the brand as we move forward, reinforcing our strong identity as we continue to provide the same outstanding service to customers, to the same high standards or excellence. The new brand continues to represent our priority: the safety of our customers," he added.-TradeArabia News Service
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