Ideal Standard, one of the world’s leading manufacturers of residential, commercial and healthcare bathroom solutions operating across Europe, Middle East and Africa for more than 100 years, had played a key role at the Hotel Show held recently in Dubai.
The company was the official bathroom sponsor of Middle East Housekeepers League of Champions at the third edition of The Hotel Show.
This competition has become an integral part of the event over the past two years, proving popular with visitors who turn up in full swing to watch teams across the Middle East compete against each other in sprucing-up ransacked rooms, said the statement from Ideal Standard.
During tthe event, it showcased a variety of products that included some of StradaII and Connect Air stylish and versatile ceramic ranges, a selection from Edge and TonicII mixers, along with the striking centerpiece – the Dea free-standing bathtub which promises an oasis of luxurious relaxation in a busy day.
Driven by the objective to give prominence to trend setting designs and product innovations, Ideal Standard’s support to this iconic competition is aimed at reinforcing its commitment to the unsung heroes of the hospitality value chain, it added.
Marketing and Innovation Director (MEA) Frederick Trzcinski said: "Middle East Housekeepers’ League of Champions is a celebration of talent and expertise for the housekeeping heroes which offers them a platform to excel in terms of skill, creativity and in motivating winning spirit – values that we are committed to at Ideal Standard."
"It is also a great opportunity to interact directly with customers and help them understand how they can achieve a beautiful, functional bathroom space," he noted.
"Modern lifestyle trends like the shift to a culture of ‘sharing’ have triggered a clear evolution where private and public lives blend together," observed Trzcinski.
"This requires a new vision for bathroom solutions, a vision of form and function which will be showcased at The Hotel Show through a number of innovations and product offerings," he added.
The company, associated with some of the most prestigious projects in the Gulf, is committed to emphasize its market presence with its adherence to product quality, innovation, design and sustainability leading to functional bathroom solutions, which meet every demand where aesthetics is as important as performance, said Trzcinski.
Last December, Ideal Standard had announced its collaboration with prominent Italian architects and design studio Palomba Serafini Associati.
This new collaboration fits perfectly within Ideal Standard’s long and successful history of Innovation and Design, taking inspiration from previous iconic products to create new, contemporary collections that will drive the brand’s overall design philosophy and shape the bathrooms of the future, he added.-TradeArabia News Service
Send us your company’s news today and they could be featured on ABC’s Community News tommorow.
