More than 1.3 million people stayed in Abu Dhabi’s hotels during the third quarter of 2019, with the emirate recording a 1.7 per cent year-on-year rise, data showed.
According to figures released by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), total Hotel Revenues for the third quarter reached Dh1.1 billion ($299.4 million), a rise of 1.7 per cent from the previous year. Hotel Occupancy was up 4 per cent to 69 per cent; while the average length of stay was up 5.6 per cent to 2.5 nights during Q3.
Year-to-date visitor number for 2019 were recorded at almost 3.8 million hotel guests, a 2.9 per cent increase on 2018.
These figures were spearheaded by impressive visitor number statistics from key markets, with hotel guests metrics from India, the UK, Oman and Saudi Arabia all showing solid increases for the July to September period. Indian guests increased by 8.1 per cent, UK guests by 5.3 per cent, and guests from Oman (18.6 per cent) and Saudi Arabia (2.1 per cent) also increased during this quarter.
The report also provided a breakdown of each region of Abu Dhabi, with the figures showing that hotels on Saadiyat Island and in the ADNEC area performed especially well. On Saadiyat Island, hotel guest numbers for Q3 saw an incredible 71.3 per cent increase, with 43,976 visitors staying between July and September, whilst the average length of stay increased by 13.4 per cent, to 3.5 nights. Total revenues increased by 48.7 per cent and occupancy rates increased by 20.5 per cent.
Hotels in the ADNEC area posted impressive increases with revenues for Q3 being boosted by 33.5 per cent, revenue per available room saw a 36.4 per cent increase, average length of stay saw a 30.4 per cent increase whilst occupancy saw a 17 per cent rise.
The third Quarter results were buoyed by several world-class events and activations, including the inaugural Abu Dhabi Showdown Week, which included the massively popular UFC 242: Khabib vs. Poirier event; Abu Dhabi Family Week, which featured the Middle East’s first-ever Nickelodeon Kids' Choice Awards, as well as the Summer In Abu Dhabi events and Eid Al Adha celebrations.
“These third quarter results reflect the coordinated efforts of DCT Abu Dhabi along with its tourism stakeholders and partners into delivering a compelling and attractive leisure and business destination - as well as a world-class events venue - to the international traveller,” said Saif Saeed Ghobash, Undersecretary of DCT Abu Dhabi. “These Q3 results are especially impressive as summer is traditionally a quieter time in the region’s tourism industry, and the numbers have been underpinned by some truly exceptional events which have served to elevate Abu Dhabi’s global standing and reputation."
"The July to September period featured the launch of top-tier events, with Abu Dhabi Showdown Week - featuring UFC 242 – and Abu Dhabi Family Week the two stand-out propositions. Every single UFC 242 ticket made available to the public was sold, of which 40 per cent were purchased by the international market. This strategic expansion of Abu Dhabi’s events portfolio was a resounding success and on its own accounted for more than 5,000 hotel room nights in the emirate," he noted.
“Similarly, Abu Dhabi Family Week saw thousands of families enjoy the first ever Nickelodeon Kids' Choice Awards and World of Nickelodeon activations in the Middle East, which reinforced the emirate’s position as the ideal destination for children and parents."
“These Q3 results also give us confidence that once again we will see a record-breaking 12 months for Abu Dhabi in terms of guest arrivals. Forecasts suggest the emirate will breach 5.1 million guests by the end of the year, which would represent a healthy 2 per cent increase over 2018. We are also seeing metrics that suggest occupied rooms numbers will exceed 8.6 million for the year, which would represent a 5.6 per cent increase over 2018," he said.
“With exciting events and activations planned for the rest of 2019, including the Formula 1 Etihad Airways Abu Dhabi Grand Prix, Abu Dhabi Art, ADIPEC 2019 and the New Year’s Eve performance of global superstar Bruno Mars, we are confident that we will indeed see another definitive year in terms of visitation to the UAE capital,” Ghobash said.
In the year-to-date figures, there has been impressive momentum in revenue growth metrics, with hotel revenues up 8.1 per cent compared to 2018, reaching a total of Dh4 billion ($1.08 billion). Abu Dhabi is also leading regionally with double digit growth in room revenues (14.3 per cent), driven by a rising revenue per available room (RevPAR) (8.6 per cent), average room rate (6.8 per cent), and average length of stay (2.0 per cent).
Also, in the Year-to-Date, after factoring in Q3 metrics, India is now the number one overseas source market for Abu Dhabi, with more than 321,000 hotel guests visiting from there. China has accounted for more than 297,000 visitors to the emirate so far this year, with the UK becoming the third largest overseas source market, with more than 190,000 Britons travelling to the UAE capital. - TradeArabia News Service
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